LouderAI Insights

From Louder Co. To LouderAI: The Story Behind The Rebrand

Written by Andrew Louder | 1/7/25 3:36 PM
 

 

 

At the beginning of 2024, I found myself reflecting on how far we’d come as Louder Co., and the direction we envisioned for the future. Since our launch nine years ago, we’ve grown leaps and bounds—building a larger team, expanding our project capabilities, and collaborating with incredible clients.

It became clear that while our name and branding had served us well, it no longer fully encapsulated who we are or the innovative work we’re doing. I had a new vision for our brand identity – something fresh, modern, and tech-forward. Energized by the possibilities, I brought the idea of rebranding to my team, and together, we embarked on an exciting journey to redefine our name and identity.

After months of collaboration and behind-the-scenes effort, I’m thrilled to introduce you to LouderAI—a name that captures both the essence of what we do and the bold path we’re paving for the future.

 


The History of Louder Co.

When Louder Co. was founded in 2016, the vision was clear: to help companies operate more efficiently and effectively. We focused on the fundamentals—process improvement, streamlining workflows, and implementing strategies to save businesses time and money. At the time, Artificial Intelligence wasn’t as accessible or widely discussed as it is today, but I began to hear about its transformative potential.

Fascinated by the possibilities, I immersed myself in learning everything I could about AI. The deeper I delved, the more undeniable it became—AI wasn’t just a fleeting trend; it was the future. It became clear that integrating AI into Louder Co.’s approach would be the key to delivering even greater value to our clients and staying ahead in a rapidly evolving landscape. That realization was the catalyst for the journey that ultimately led us to where we are today.

Initially, there was a learning curve in introducing prospects and clients to the concept of AI and helping them understand how AI can transform their organizations. But with the democratization of AI and the expertise of our seasoned consultants, we’ve had the opportunity to guide clients through their AI journey, generating for them millions of dollars and saving countless hours of time completing tasks. Whether it’s designing comprehensive AI strategic roadmaps or assisting with AI system selections, our tailored AI services have evolved to empower organizations to unlock the full potential of AI.

 

 

What’s Unchanged With LouderAI

As we reintroduce ourselves as LouderAI, we’re not just embracing change; we’re also holding tightly to the essence of what makes us, us. While our name, tagline, services, and visual identity are evolving to reflect our focus on Artificial Intelligence, our foundational principles remain unshaken.

Our core values—built on honesty, growth, purpose, and humanity—are the bedrock of our success, guiding how we operate and how we deliver value to our clients.

Our vibrant culture continues to thrive, driven by growth, balance and an unwavering commitment to quality.

And our organizational habits, designed to foster accountability and excellence, remain at the heart of everything we do.

What we’ve built at Louder Co. is something truly unique—a company that prioritizes people, whether they’re our clients, team members, or community partners. It’s this focus on relationships and delivering results that has always set us apart. And, of course, our mantra of Going One Louder—pushing beyond expectations, going the extra mile, and delivering extraordinary outcomes—is as alive and vibrant as ever.

This new chapter is not about changing who we are; it’s about amplifying our strengths and equipping us to make an even greater impact as LouderAI.

 

 

What’s New With LouderAI

A lot of research, thought, and collaboration went into developing our new brand identity. This effort was truly an all-hands-on-deck initiative, ensuring we carefully considered every element—from our internal processes to client services. We asked ourselves critical questions: How would this be perceived by our clients? Is it worth the time and resources to make the change? Will this truly differentiate us in the market? After thoughtful discussion and analysis, we reached an enthusiastic consensus to move forward with the rebrand.

The name LouderAI underscores our commitment to Artificial Intelligence, making our expertise immediately clear to clients and prospects. The new tagline, Do More With Artificial intelligence, can be interpreted as a call to action and a value proposition, emphasizing the transformative potential of AI.

By adopting “AI” in our name, we differentiate ourselves from competitors and position our brand for greater market recall. This change not only emphasizes our specialization in AI-related services but also aligns us with industry trends and future growth opportunities. With this rebrand, we’re confident in our ability to stand out and continue delivering exceptional value to our clients.

Here’s what’s new:

  • Name and tagline: We are now LouderAI, with the tagline Do More With Artificial Intelligence, capturing our mission to empower businesses with AI-driven solutions.

  • Colors and fonts: Our new visual identity features gradients, a refined blue and teal palette, and clean, modern fonts like Din Next and Lato.

  • Imagery: Look for sparkles and icons that reflect the creativity and magic AI brings to our solutions.

  • Services: Our offerings have been reimagined to provide a more robust suite of AI solutions tailored to meet you exactly where you are on your AI journey.

  • Website: We’ve redesigned our website to be simpler, cleaner, and easier to navigate, with quick access to AI insights and content.

  • Job titles: Our team members are now named AI Strategy Consultants, showcasing their expertise to the world and focus in guiding businesses through their AI journey.

  • Community programs: We’re reimagining how we give back, including a new initiative enabling our growing, remote consultants to volunteer locally, ensuring our community involvement remains strong.

These changes reflect our forward-looking approach while making it easier for you to connect with our expertise, navigate our resources, and experience the best we have to offer as we step confidently into the future as LouderAI.

The future is bright, and we couldn’t be more excited to step into this next chapter as LouderAI. As we embrace our new identity, our commitment to delivering exceptional, AI-driven solutions for our clients remains stronger than ever.

Have questions about our rebrand or curious about how you can leverage Artificial Intelligence to do more? We’d love to hear from you! Let’s work together to turn today’s challenges into tomorrow’s opportunities and unlock new possibilities for growth and success.